How to Build and Send Your First Campaign in Odoo Email Marketing

Sending your first email campaign in Odoo is straightforward, but a few decisions made well at the start save you from the common mistakes — landing in spam, emailing the wrong people, or sending something that looks broken on a phone. Here is a practical walkthrough to get your first campaign out properly.

Start with a clear goal and audience

Before designing anything, decide two things: what this email is for, and who should receive it. A campaign with a clear purpose — announce a product, share a useful update, promote an offer — performs better than a vague “newsletter” with no point. Then choose your audience: everyone, or a relevant segment. Sending the right message to the right people beats blasting everyone, and it protects your sender reputation.

Build the email

Use Odoo’s drag-and-drop editor to build the email from blocks — a header, your content, images, and a clear call to action. A few principles:

• One clear call to action. Decide the one thing you want readers to do and make it obvious. Multiple competing buttons dilute response.
• Keep it scannable. People skim. Short paragraphs, clear headings, and a strong opening line.
• Brand it. Your logo, colours, and a tone that sounds like you.

Do not over-design. A clean, simple email that loads fast and reads clearly outperforms an elaborate one.

Make it work on mobile

Most of your Indonesian recipients will open the email on a phone. Use Odoo’s preview to check the mobile view, and keep the design simple enough that it holds up on a small screen — readable text, tappable buttons, images that do not break the layout. An email that looks great on desktop and broken on mobile fails most of your audience.

Send yourself a test first

Always send a test to yourself (and ideally a colleague) before the real send. Check it on a phone and a computer, in the actual email apps your recipients use. Look for broken images, awkward wrapping, links that go to the wrong place, and typos. This two-minute step catches the embarrassing errors that are impossible to fix once the campaign has gone to everyone.

Mind deliverability

Landing in the inbox rather than spam matters more than anything in the email. A few basics:

• Use a proper sending domain and make sure its email authentication (SPF, DKIM) is set up, so mailbox providers trust your mail. This is technical but important — get it configured before sending volume.
• Email people who expect it. Sending to a clean list of people who opted in keeps you out of spam folders; blasting a bought or stale list gets you flagged.
• Avoid spammy content. All-caps subject lines, excessive exclamation marks, and misleading subjects hurt deliverability and trust.

Deliverability is the unglamorous foundation; a beautiful email in the spam folder achieves nothing.

Send or schedule

Once tested, send now or schedule for a sensible time. For Indonesian audiences, think about when your recipients actually check email — for B2B, working hours; for consumers, consider evenings. There is no universal perfect time, so note when you sent and learn from the results over a few campaigns.

Read the results and learn

After sending, Odoo shows you opens, clicks, and engagement. Do not just glance and move on — learn from it. Which subject lines got opened? Which links got clicked? Did one segment respond better? Each campaign is data that should make the next one better. Over time, this feedback loop is what turns occasional emails into an effective channel.

Your first campaign does not need to be perfect; it needs to reach the inbox, work on a phone, and teach you something for next time. If you want help setting up your sending domain, deliverability, and a first campaign that lands well, we are glad to walk through it with you in a free, one-hour conversation.